New LAP-BAND^® Consumer TV Ads

Following up on the successful "straight talk" campaign The LAP-BAND^® Adjustable Gastric Banding System Marketing Team is excited to announce the launch of a new :15 TV commercial.

This new fully animated ad reinforces that "Not All Bands are Created Equal", that most surgeries are covered by insurance and that Allergan's LAP-BAND^® is the most popular band in the US.

The new ad will complement the "Straight Talk" campaign and will keep LAP-BAND^® top of mind for those considering bariatric surgery.

To ensure that we are always keeping patients aware of the options available to them to overcome their battle with weight. The LAP-BAND^® System Marketing Team created a new DTC TV campaign, called "Straight Talk."

The multi-spot campaign is geared toward helping patients overcome their individual barriers—such as cost or fear— and finally make the decision to take a big step along the path towards losing weight.

Each 30-second spot focuses on a different obstacle that patients often encounter on their journey. We believe that the sum of these spots and messages will motivate many patients for many different reasons to attend a Free Surgeon seminar to learn about the LAP-BAND^® System and whether it could be an option for them.